Proposal to Combine Teams into "PROJECT - T"
Streamlining ASCA Mobile App, PeddlerNow Website, and FitByte Development
Presenter: Sunny (Product Manager)
Current Teams Overview
ASCA Mobile App Team
Objective: Develop a patient-centric mobile app for ASCA surgery centers.
Team: Sunny (PM), Isela (Lead), Jordan & Phu (Design/Dev), Cassandra (User Researcher)
PeddlerNow Website Team
Objective: Enhance the PeddlerNow website for optimal user engagement.
Team: David, Danny, Vince, Darren (Design/Dev), Cassandra (User Researcher)
FitByte Startup Team
Objective: Conduct user research across all projects.
Team: Cassandra (User Researcher)
Challenges of Separate Teams
Resource Duplication
Overlapping design and research efforts.
Communication Gaps
Misalignment between app, website, and research priorities.
Delayed Timelines
Competing deadlines strain productivity.
Proposed Solution: "PROJECT - T"
Strategically consolidating our teams to accelerate innovation and maximize collaborative potential.
Unified Team Leadership
Leveraging Isela's expertise to lead the consolidated team, with Sunny providing comprehensive product management oversight across all initiatives.
Shared Resources & Expertise
  • Cross-functional collaboration: Jordan, Phu, David, Danny, Vince, and Darren will integrate their design and development skills across projects.
  • Comprehensive user research: Cassandra will provide holistic insights and research support for the entire product ecosystem.
Streamlined Workflow
Implementing a unified project management approach using Linear to enhance communication, tracking, and team alignment.
Benefits of Combining Teams
Faster Delivery
Aligned timelines reduce delays.
Cost Savings
Eliminate redundant tasks and tools.
Better Collaboration
Shared expertise improves innovation.
Enhanced Research
Cassandra’s insights benefit all projects.
Implementation Plan

1

Phase 1: Alignment (Weeks 1-2)
Audit workflows and align team goals.

2

Phase 2: Resource Reallocation (Weeks 3-4)
Merge teams and clarify roles.
Assign Cassandra to lead user research for all projects.

3

Phase 3: Collaborative Development (Weeks 5-8)
Co-develop features for ASCA app, PeddlerNow website, and FitByte.

4

Phase 4: Launch & Feedback (Weeks 9-12)
Test, launch, and gather client feedback for all products.
Expected Outcomes
ASCA App
Fully functional and ready for launch.
PeddlerNow Website
Enhanced user experience with a completely redesigned UI.
FitByte Research
Comprehensive market research to inform product development.
Time Saving
Significant reduction in project timelines through streamlined workflows.
Why Approve "PROJECT - T"?

Efficiency
Consolidate teams to reduce overhead, accelerate decision-making, and optimize resource allocation.

Client Satisfaction
Deliver a cohesive, integrated product experience that meets and exceeds client expectations.

Scalability
Create a flexible, adaptable organizational model that supports future growth and innovation.
Next Steps
Approve proposal by 01/27/2025